Turning a disjoined and siloed identity, into a united and pioneering brand.

The Green Hydrogen Hub is a consortium consisting of energy pioneers in the UK and Denmark, whose ambitious aim is to establish one of the world’s largest green hydrogen production plants, in combination with underground hydrogen storage.

As demand for the projects began to rapidly increase, the Green Hydrogen Hub required an agency that could work alongside them to translate their vision and make it accessible not only to a wider public, but governments, investors and local communities.

A key challenge for the Green Hydrogen Hub was successfully communicating their plans and technology in a way that is engaging for audiences. Though video, website design and content creation, Jooba’s team helped tell the compelling storey of the consortium and raise awareness of their projects in Europe and the benefits they bring.

Alongside content, Jooba prepared the consortium for a webinar with leading hydrogen news source H2 View. With a carefully constructed content strategy, the consortium was able to reach new audiences and cement themselves as key players in the hydrogen production and storage space.

Jooba’s team created an engaging and informative website which provided a hub of vital information for all their key audiences.

“The Green Hydrogen Hub brand has gone from three separate disjointed elements to a single, unified and modern identity, which is reflective of our mission, values and future ambitions.”

Patrick McClughan, Chief Commercial Officer