The simple truth is that without leads, there can be no sales, and without sales, there can be no business.
Inbound lead generation is the process of identifying, targeting, and nurturing prospects through the sales pipeline. And it’s important to spend time getting this right - time that you might not necessarily have to spare.
With our expert guidance and cutting-edge digital marketing tools, we can help your business define and implement a custom lead-generation strategy that connects you with genuine, high-quality customers.
The goal of inbound lead generation is to reach people through organic channels as opposed to disruptive outreach methods. Rather than wasting time with unsolicited phone calls or spamming email inboxes, our lead generation specialists bring the very best to you organically. Because when someone is genuinely interested in your company and what you have to offer, the transition from prospect to customer happens much more naturally.
Unlike outreach lead generation tactics, inbound leads require building trust and gaining credibility before the customer contacts you. We’ll help you locate a high-intent audience and feed them content that provides value and establishes your business as a leader in your industry. So when they are ready to make a purchasing decision, they will think of your brand first.
The ebb and flow of sales are a normal part of any business landscape, but by having a constant pipeline of leads available, you won't need to worry about any lulls. Having a steady stream of quality leads not only helps to maintain consistent sales, but it also frees up valuable time for you to work on improving your core operations. We can't all afford to run an ad during the Super Bowl, but fortunately, we have much (MUCH) cheaper alternatives to generate interest in your brand.
Here are just some of the ways we do it:
Blog posts, white papers, infographics, case studies, website copy - you name it, we’ll write it. By optimising all website content with relevant keywords, we guarantee a continuous increase in your online visibility.
Growth-driven website design
By creating a beautifully designed, fully informative lead generation website on your behalf, we’ll attract the right leads, obtain contacts through opt-in forms, and increase engagement with a unique user journey.
Search Engine Optimisation (SEO)
To ensure your company receives a consistent and cost-efficient flow of qualified organic traffic, our strategies are built around the user experience and giving Google what it wants.
Pay Per Click (PPC)
By using targeted keywords and creating compelling ad copy, our PPC ads will attract potential customers who are actively searching for products or services related to your business.
By collecting email addresses through opt-in forms on your website or other channels, we can send targeted messages to your subscribers.
Planning: Marketing without a plan is like a blunt pencil… there's no point. We’ll sit down with you to gain an in-depth understanding of your business objectives and create a clear Ideal Customer Profile (ICP).
Targeting: By collaborating with internal stakeholders and conducting buyer persona interviews with your current clientele, we’ll create a precise targeting strategy that maximises your marketing budget and delivers high-quality leads to your business.
Campaign: With the target audience defined and the selection of the most relevant online platforms for your business, we'll initiate lead generation campaigns that will prompt potential customers to take the next crucial step in engaging with your brand.
Content: Our team will craft personalised ad content, landing pages, and blog posts tailored to your services and target audience to drive effective lead generation strategies for your business.
Tracking and reporting: We’ll provide live reports that allow you to keep track of how your campaigns are performing, and we’ll modify them accordingly to improve your efforts over time.
At Jooba, we help businesses define and implement custom lead generation strategies to connect them with people who share similar values.
Our focus is not only on generating leads but also on nurturing these leads to conversion, creating long-term relationships with your customers that will drive sustainable growth for your business. With our lead generation expertise, purpose-led businesses can increase their visibility, attract higher quality leads, and ultimately, make a greater positive impact in the world.
Get in touch today to find out how we can help.
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