PR Services

Helping you create a lasting brand image, not a one-time buzz

At the epicentre of the conversation

We recognise that credibility is one of a business’s most important assets. That's why we blend powerful brand ideas with the reach of an extensive PR network to generate quality leads, increase brand awareness, and boost rankings - because we want you to be at the epicentre of the conversation.

As a full-service marketing agency, we’re available to support you with all aspects of PR and outreach marketing. We find that sweet spot: crafting conversations about the message you want to shout about, that the media wants to promote, and that your key targets want to hear about.

Nowadays, it’s not enough to simply grab someone's attention. Our PR services are designed to make people sit up and take notice of your brand in a crowded marketplace.

Our take on PR

PR is all about handling the reputation of your company through owned, earned, and paid communications – think press releases, product launches, and awareness campaigns. Link building, outreach, digital PR, whatever you fancy calling it, the goal is pretty much the same: building awareness and a favourable image for a company or client.

With unlimited information now at our fingertips, there has been a fundamental shift in the way people buy products and services. What consumers find out online about your business will largely depend on how invested you are in your public relations strategy. And with 81% of shoppers conducting online research before buying, you’re going to want to make sure that first impression counts.

Why you need PR

It generates more business
Undoubtedly one of the most important results of a sustained and successful PR campaign is how it can increase business through profits, sales, and leads. You can also leverage this attention for partnerships or incentivise investors to get involved in your business.

It boosts your brand’s credibility
Trust is key, and without it, well… you may as well pack up and go home. Because PR is driven by real opinions and reviews from the outside world, it carries more weight and authenticity than paid advertising,

It increases referral website traffic
PR backlinks are the vote of confidence you can’t do without. With high-quality links to your site from trusted news websites and online media houses, your domain rating (a measure of trust Google has in your website) will be skyrocketing.

It promotes your brand values
One of the main aims of PR efforts is to promote brand values. In today’s current market, this really pays off, with 77% of consumers buying from brands that share the same values as they do.

It establishes thought leadership
People trust brands that are knowledgeable about the industry they work in. By conducting market and media research, sharing local market insights, and conducting surveys, our PR services will establish you as a trailblazer in your field.

Creating your digital PR strategy
We don’t just build relationships, we nurture them

The written word directly influences ongoing public perception of your brand, so our PR strategy is all about building measurable strategies that prioritise quality results, as much as it’s about big placements and viral campaigns.

Prepare:

We’ll sit down with you to learn about your company’s history, purpose, and values to get a clear understanding of where your business is now, and where it wants to be tomorrow. No frills, no hidden costs - we will always work within your budget.

Identify:

Our comprehensive research dives deep into industry trends, competitor analysis, and customer behaviour to ensure your message resonates with your intended audience. We’ll base our strategy on real insights to ensure our campaigns create the buzz needed for success.

Implement:

This is when everything comes together. Our tools, tactics, and techniques are designed to engage your audience, highlight your news, and differentiate your product or service.

Evaluate:

The final step of the plan is one of the most important. With continuous campaign monitoring and evaluation throughout each campaign, we’ll gather the data that proves the effectiveness of our PR strategy against your desired objectives.

Despite our Bristol roots, our reach is global, serving clients from all over the world. Beyond our existing press releases and outreach campaigns, our team boasts a whole host of other skills such as award entry writing, photography, and event planning to bolster your PR and outreach endeavours.

Got a story to tell? Get in touch today to find out how we can help.

Email: hello@wearejooba.com | Tel: 0771 769 6669
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